Creative Director

Chakiboo

kids play hard

Chakiboo’s identity system is designed to feel joyful, confident, and distinctly modern. The visual elements - from logo to typography to illustration style - celebrate character-driven storytelling with a graphic clarity that scales across apparel, packaging, and digital environments.

Our use of bold, simplified forms and thoughtful color contrast creates immediate recognition while maintaining a sense of play. The goat mascot serves as a bridge between imagination and brand story - adaptable across touchpoints from whimsical patterns to timeless wordmarks.

This approach ensures that Chakiboo feels cohesive yet flexible: a brand that grows with its audience, balancing childhood wonder with enduring design sensibility.

Brand Design + Art Direction + Packaging / Label Design + Graphic Design + Product Development